After all the excitement over e-commerce, 95 percent of U.S. consumer spending still happens offline in local markets. And in the smartphone era, the consideration cycle for all that spending increasingly happens though voice calls. BIA/Kelsey and Marchex peg call-influenced consumer spending at $1 trillion in the U.S.
Because a large portion of these calls originate in mobile search, it’s critical that brand advertisers have effective mobile search strategies to drive local consumer spending.
View this webinar to see never before seen BIA/Kelsey Call Commerce forecast data, BIA/Kelsey analysts’ view of emerging call commerce channels and tactics for driving, converting and measuring inbound phone leads.
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