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u.s. advertising revenue

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BIA/Kelsey Sees Significant Growth in Local Mobile Ad Spending in 2018 and Beyond, as Advertisers Embrace Location-Targeted, Social and Web Platforms

  • February 1, 2018
  • Press Releases

CHANTILLY, Va. (Feb. 1, 2018) –  Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in…

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Media Mentions
  • BIA: Advertising Accounts For Two-Thirds Of Marketing Budgets

  • Two-Thirds of Marketing Budgets Go to Local Advertising, Across All Sizes of Businesses, According To BIA Advisory Services' SAM

  • Will location-based marketing change in the era of GDPR?

  • Gray Makes Case For ABC-NBC SD Combo

  • Is Google A Threat To TV Stations?

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