The Local Commerce Monitor™ (LCM) report, Small Businesses in the Home and Trade Service, examines the advertising opportunity and preferences of SMBs in the home and trade services, which includes businesses like plumbers and painters. This 31 page report includes 18 charts…
The Local Commerce Monitor™ (LCM) report, Programmatic Advertising Users, examines the advertising opportunity and preferences of SMBs that use programmatic automated ad buying that can find and place ads among target audiences. This 34 page report includes 21 charts and 6…
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. In the Local Commerce Monitor™ (LCM) report, Co-Op Programs & Small Businesses, BIA/Kelsey examines the…
The Plus Spender Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend more than $25,000 a year on marketing and advertising. Included in this 47-page report is key data on the usage and…
The Core SMB Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend less than $25,000 a year on marketing and advertising. The Core Sample represents the bulk of small businesses in the US.…
The report, Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017), offers a comprehensive overview and analysis of the full 30-minute survey from all 1,000 small business respondents (key marketing decision makers in the businesses). The comprehensive deck covers the following areas…
Do it Yourself (DIY) and Agency-using small businesses vary in their advertising spend and preferences. The two reports examine these segments report includes how much they plan to spend on both traditional and digital channels now and in the future.…
The Small Businesses that Use Digital Agencies report is 38 pages and includes 21 charts and 7 pages of commentary. The DIY Advertising and Small Businesses report is 37 pages and includes 22 charts and 6 pages of commentary. Both reports cover: Use of…
Local Commerce Monitor™ (LCM) report, Entertainment Small Businesses & Advertising, BIA/Kelsey examines the advertising opportunity and preferences of SMBs in the entertainment vertical. This vertical includes entertainment/music, hospitality (caterer/hotel), restaurants and bars, publishing and broadcasting. The report explains how much they plan to…
The Local Commerce Monitor™ (LCM) report, Small Businesses in Retail, examines the advertising opportunity and preferences of SMBs in retail, which includes shops and stores, hair salons, beauty parlors, barber shops and other rental services. This 31 page report includes 19 charts…