The U.S. Local Advertising Forecast 2020 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for top media (i.e., Local Video (Including Local…
Identify the opportunity in the 2018 U.S. Local Advertising Forecast: Mobile and Social. It provides a complete overview of paid U.S. local advertising for local mobile and local social. It includes a five-year national overview of total U.S. spending in…
The U.S. Local Advertising Forecast 2018 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media (i.e., online/digital, mobile, direct…
This BIA/Kelsey Industry Watch report is no longer available. A new 2018 forecast for local mobile and local social advertising revenue is available in the new report: 2018 U.S. Local Advertising Forecast: Mobile and Social.
Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising…
This report covers online advertising – to include search and display – and examines the spending by the top five advertiser verticals: real estate, finance and insurance, restaurants/food spending, automotive dealers and furniture stores. This analysis profiles the advertising revenue…
This report covers traditional media – newspaper, radio, over-the-air television and local cable, magazines – and examines the spending by the top five advertiser verticals: auto, health care, finance and insurance, full service restaurants and furniture stores. This analysis profiles…
This report covers the advertising forecast for mobile and social advertising. These two pieces are presented together since social sites like Facebook are one of the key drivers in mobile advertising.