BIA/Kelsey estimates health care organizations will spend more than $10.85 billion on local advertising in the U.S. in 2017. This represents 7% of the $147.94 billion total estimated local advertising market. The vertical report, “Insights in Local Advertising – Health Care…
Download our free guide on why the local advertising and marketing industry must and can enable stronger foundational standards to successfully transition to data-driven planning. There's a dramatic shift underfoot for media companies, advertisers, agencies. Incredible technology advancements are driving…
BIA/Kelsey analysts offer over 20 valuable predictions for 2016 to map the future of the local marketing and advertising landscape. Predictions cover key areas, including mobile, social media, online media, search, online video, programmatic advertising, software, print media, small-business marketing,…
Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising…