Lauren Ross prepares valuations for the internet and traditional media businesses

Expertise: Valuations, Appraisals, Digital & Traditional Media

As director of media valuations, Lauren Ross has performed appraisals of thousands of media properties with an aggregate value of more than $50 billion. She has prepared media valuations for more than 25 years and possesses a deep understanding of the value drivers in media industries. Her research and analytical skills, coupled with BIA’s wealth of knowledge and data on local media, are instrumental to clients understanding the value of their businesses.

Lauren prepares and oversees fair market valuations for broadcasting and cable properties, publications, Internet businesses, communications towers, outdoor companies, and conferences/trade shows. She has appraised majority and minority interests in privately held companies to be used for gift tax and estate planning, shareholder disputes, and litigation support. She has also testified as a valuation expert in disputes involving broadcasting assets.

In addition, Lauren assists broadcast clients with their financial reporting requirements related to fair valuations of goodwill and other intangible assets with indeterminable lives (SFAS 142). Many of these assignments involve enterprise valuations of broadcast properties and their associated FCC licenses and are performed on an annual basis. Clients for which Lauren has conducted these analyses include large publicly traded companies as well as smaller privately held firms.

Prior to joining BIA Advisory, Lauren served as a financial analyst with Frazier, Gross & Kadlec, a broadcast financial management consulting firm, where she also specialized in fair market valuations and tax appraisals for television, radio and cable properties.

Lauren graduated from Furman University with a double major in economics/business administration and philosophy. Her Bachelor of Arts degree was conferred cum laude. She is an accredited senior appraiser in business valuation with the American Society of Appraisers.