Developing strategies that create new and sustainable growth.

BIA/Kelsey’s strategic consulting services focus on our clients’ most imperative issues and opportunities: corporate positioning, sales efficiencies, digital transformation, evolving competition, value drivers and mergers & acquisitions.

We combine our deep, industry experience and with our expansive proprietary research (i.e., forecasting, advertising surveys, industry analysis) to deliver solutions that give companies a competitive advantage in the local advertising and marketing marketplace.

Getting the Results Our Clients Need

BIA/Kelsey analyzes, interprets and delivers original insights and analytics about the local advertising and marketing marketplace. Our longevity – and our sole focus on “local” – offers our clients both strategic and tactical insights that translate into actionable recommendations they can use to guide, organize and drive their business.

BIA/Kelsey consults on a wide range of topics. Key areas we are focused on:

  • Programmatic
  • Local investment and activations
  • Brand-to-local marketing and advertising
  • The location on-demand economy (LODE)
  • Innovations in mobile, social and video
  • Evolution in advertising and marketing
  • Advanced television
  • Strategic sales

Around these coverage areas, we provide a range of customized strategic consulting services to address individual concerns.

See below for the range of services we can perform for your business. We can help you go from challenge to solution for your top business priorities.

Corporate Positioning and Branding
  • Marketing Communications Development
  • Social Media Strategies
  • Go-To-Marketing Planning and Support
  • Media Presence and Publishing Support (CMS, CRM and Marketing Automation Selections)
  • Corporate and Product/Service Positioning Guidance and Content Marketing (i.e. White Papers, Webinars, Collateral Review, Conference Presentations, Press Engagement Training)
Organize for growth with rich market research
  • Market/Opportunity Sizing
  • Customer Segmentation
  • Strategic Planning
Implement sales transformation
  • Sales Planning & Strategy
  • Sales Force Development & Training
  • Competitive Intelligence
  • Customer Segmentation
  • Digital Sales Implementation
  • Go-To-Market Strategies
Manage Programmatic Local Advertising
  • Market Sizing and Projections
  • Market Strategy
  • Technology Reviews
  • High Growth, High Impact Sales Channels
  • Investment and M&A Activity

Recent Paper  Recent Webinar

Innovate to build new products & businesses
  • Business Modeling
  • Competitive Intelligence
  • Online Product Development
  • Mobile Product Development
  • Partner Strategy
Prepare for mergers & acquisitions
  • Due Diligence
  • Business Modeling
  • Competitive Intelligence
  • Policy & Litigation
Highlighted Case Study
Why turn to BIA/Kelsey? Five Reasons
1

Industry Expertise. No other consulting or advisory services firm has more knowledge or hands-on experience in the local media space. BIA/Kelsey offers a comprehensive view of local media business models, revenue trends, competitive dynamics, market indicators, and new technology developments so clients can make the best informed decisions that will succeed in today’s marketplace.

2

Functional Expertise. BIA/Kelsey is experienced in virtually all aspects of business operations of traditional and digital media, publishing and local search. We also have particular strength in marketing and sales, including multi-channel and multi-product sales.

3

Knowledge Assets. Through years of conducting original research and analysis, BIA/Kelsey has collected and developed an extensive proprietary body of data. We regularly conduct small business surveys that track advertiser trends and behaviors and consumer media usage trends. Our associates leverage this proprietary date to deliver fact-based, empirical analysis, conclusions and strategic recommendations that cannot be duplicated by other firms.

4

Network. By virtue of our long and leading position in the industries we serve, we have developed a broad and deep network of industry participants, including at the most senior levels. This network enables us to draw on the best available expertise to assist clients in understanding and solving their particular challenges.

5

Integrity and Confidentiality. We recognize that the work we do requires the utmost discretion and confidentiality. We strive for the highest standards in all our work, and believe our clients have come to respect and trust our ability to handle sensitive and important projects.