U.S. Local Advertising Forecast
Twice a year, BIA publishes its U.S. Local Advertising Forecast that provides a national overview of U.S. spending in local markets. The forecast is published in the fall and updated in the spring.
The forecast covers all media, offering a comprehensive and authoritative view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.
The U.S. Local Advertising Forecast is helpful to:
U.S. Local Advertising Forecast 2018
The 2018 forecast covers the entire local advertising marketplace, including all media generating revenues by selling access to local audiences to all types of advertisers (national, regional and local).
The 100+ page includes over 45 charts and tables and provides a five-year forecast for twelve media. It delivers a thorough look at the trends affecting media/advertising platforms. See below for list of all media covered in the forecast.
SAMPLING OF TOPICS EXAMINED IN THE FORECAST:
BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.