BIA’s local market Ad forecasts track spending across media and verticals. Get access to a market forecast with BIA ADVantage Market Ad View.

Give yourself a competitive edge with BIA ADVantage Market Ad View, the local intelligence module of the BIA ADVantage platform. A subscription provides online access to BIA’s traditional and digital ad forecast for any TV or radio market.

BIA ADVantage Market Ad View Helps You...
  1. UNDERSTAND the potential ad size of your market
  2. COMPARE how your media is performing against other local media competitors
  3. VIEW “pure” estimates of what local stations are generating in a particular market
  4. IDENTIFY pure online ad spending by business vertical
  5. UNLOCK new revenue opportunities
  6. DEFINE the addressable market by business category, media sector, and geography
  7. GROUND strategic planning in solid research
  8. CAPTURE revenue in emerging markets and media sectors
A Subscription Covers...
  • FIVE YEAR ad spend forecasts for top media channels including PC/Laptop, Mobile, Television OTA and Digital, Cable, Radio OTA and Digital, Social, Out-of-Home (OOH), News Print and Digital, Magazines Print and Digital, Direct Mail and Over-the-Top (OTT).
  • NINETY-SIX sub-verticals like home improvement stores, political, tire dealers, technical and trade schools, hardware stores, dentists, and many more (View all verticals covered)
  • WEEKLY insights and analysis
  • QUARTERLY briefings

Subscriptions are available for all TV and Radio markets. Markets defined by the U.S. Census Bureau’s 362 Core Based Statistical Areas or 210 local TV markets. A subscription is for 12 months and includes 2-3 forecast updates. Purchase a market by rank:

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Additional Local Market Intelligence Available in Reports
Vertical Ad View Report
  • Deep view of 1 vertical subcategory across 12 media, for one local market (View all subcategories)
  • Graphical, chart-based presentation of today’s spend and five year projection
  • Helps you design a research-driven vertical strategy
Purchase a Report
Nationwide Ad View Report
  • Aggregated summary of 210 markets, 12 media, 12 verticals 94 vertical subcategories (View all subcategories)
  • Industry’s most comprehensive overview of all paid media spending targeting local audiences
  • Understand nationwide spending by vertical to compare to individual markets
  • Identify media where verticals are spending their advertising dollars
Purchase a Report