BIA/Kelsey forecasts provide the big picture on ‘local’ advertising & marketing.

$145.6 billion will be invested in platforms by advertisers targeting local audiences in 2016 (source: BIA/Kelsey U.S. Local Advertising Forecast 2016.)  Where is the Ad spend going nationwide and in local markets across the U.S.? 

Are you looking for predictive analytics and insights about the local marketplace? Turn to BIA/Kelsey’s forecasting suite: national advertising forecast and local market forecasts and competition reports.

Whether you want a forecast that delivers a view of national ad spending or you want to drill into a local market, BIA/Kelsey offers a series of reports for all business purposes.

BIA/Kelsey’s forecasts offer the industry’s best predictive analytics and insights into the local marketplace. Our forecasts explain market dynamics and where the dollars are being spent.

Our forecasts draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.


BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.