The media landscape is evolving rapidly. Media planning has now become a game of targeting, efficiency, and ROI.
In particular, national brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher precision and ROI in their strategies.
To examine the local advertising landscape and how national advertisers are leading the charge in local activation, BIA/Kelsey and MediaMax have co-authored the ebook, The Win of Going Local. Download this complementary report to get a better understanding of:
- Why national brands are increasing local activation
- The impact of increasing local ad investment
- Cross platform: Mag and Digital advertising value propositions
- Case studies: How local campaigns drove measurable results