2018 U.S. Local Advertising Forecast

National Overview & Specific Local Media Estimates & Analyses 2018-2022

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The U.S. Local Advertising Forecast 2018 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media (i.e., online/digital, mobile, direct mail, television, radio, IYP and PYP, Out-of-Home, social, newspapers and magazines.) The forecast provides 360-degree view of the market for local advertising — defined as some form of targeted messaging to specific geographic markets — spent by national, regional and SMB advertisers

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