This report covers traditional media – newspaper, radio, over-the-air television and local cable, magazines – and examines the spending by the top five advertiser verticals: auto, health care, finance and insurance, full service restaurants and furniture stores. This analysis profiles the advertising revenue spending potential for traditional media.
EXECUTIVE SUMMARY:
BIA/Kelsey continuously monitors the local media marketplace. Twice annually we build a U.S. Local Media Forecast that brings together all the top media for a holistic view of the U.S. local advertising picture.
Now, we also offer expanded forecast reports that profile information for select media to provide further insights and analysis and offer an in-depth review of the media for five top business verticals.
This report covers traditional media – newspaper, radio, over-the-air television and local cable, magazines – and examines the spending by the top five advertiser verticals: auto, health care, finance and insurance, full service restaurants and furniture stores. This analysis profiles the advertising revenue spending potential for traditional media.
| Cost | $595 |