This sponsored report was commissioned by Surefire Social and is available for complimentary download
National and regional businesses see local – advertising, marketing, promotions and services – as an opportunity to drive more relevant engagement with their customers.
Market research is backing up this assertion. BIA/Kelsey’s U.S. Local Media Forecast projects that locally-targeted spend by national businesses (brands, franchises, dealer/manufacturer networks and other multi-location enterprises) will grow to $52.9 billion by 2017. And, nearly two-thirds of national brands declare that they currently invest in local marketing.
One component that will be key to supporting the projected growth is the ability of brands to implement a scalable, digital marketing solution across their national-local networks.
Scheduling software has seen its ups and downs. But it is currently poised to take off, due to the emergence of a cloud-based environment marked by on-the-go mobile services and scheduling’s integration with email, point of sale systems and billing. Indeed, scheduling has been seen as a key connector for the next phase of closed loop marketing. At the top of the sales funnel, it is directly associated with search and discovery.
Complete the form to get a free research report and learn about the challenges and opportunities for brands and other multi-location businesses seeking to deploy and optimize digital marketing strategies across local affiliate networks.
Questions addressed in the report include:
- Spend on locally-targeted advertising and marketing by national brands is accelerating. What are the smart digital investments that enterprises should make to generate ROI across their networks?
- “Owned” and “earned” digital media channels present new challenges for driving tangible results. With ROI still murky, how can business value be demonstrated at all levels of an organization?
- The marketing priorities of corporate and local entitles often do not sync. How can service-supported platforms enable the coordination of lead generation strategies and tactics?
More details about this report available in press release, Multi-Location Businesses Investing Aggressively in Digital for Local Marketing.
Who should read this report?
Brands, franchises, dealer networks and all other multi-location enterprises – and the agencies working with them – looking to unlock the power of their networks through effective national-to-local digital marketing.
Please email info@bia.com for more information.