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Card-linked offers (CLOs) are marketing offers that are intelligently targeted to consumers based on credit card/debit card or loyalty card transactions. Often linked to electronic wallets or e-payments, they represent an alternative to advertising, and are potentially revolutionary.

To assess the current state of the card-linked offer industry, BIA/Kelsey partnered with The CardLinx Association to conduct a survey with leaders of the CLO ecosystem, including key publishers, card-linked technology providers, payment processors, payment networks and merchants/advertisers. The results of the survey are detailed in the new report, Status and Review of Card-Linked Offers, 2015.

Since their introduction in 2008, some of the original scenarios for CLOs have changed and business models have shifted. The jury is still out on their long-term success. But the industry seems poised to make an impact.

Peter Krasilovsky, Vice President and Chief Analyst, BIA/Kelsey

Why You Should Read ‘Status and Review of Card-Linked Offers, 2015

This Insight Paper highlights industry confidence in the growth of card-linked offers (CLOs), a marketing tool that represents a possible alternative to advertising.  The report is based on BIA/Kelsey’s survey of key segments of the CLO ecosystem, including publishers, card-linked technology providers, payment processors, payment networks and merchants/advertisers.

In the report, BIA/Kelsey points to five factors it believes will impact the industry’s long-term success:

  • The various segments of the CLO ecosystem – publishers, technology and transaction data – must be better coordinated.
  • Merchants must provide a constant stream of attractive offers.
  • Enough consumers must be made aware of CLOs, and regularly buy offers.
  • Structural sales blockages need to be eliminated.
  • Industry standards must be developed for card-linked transactions.

Purchase Report

Status and Review of Card-Linked Offers, 2015

Who Should Read This Report:

  • C-Suite Executives
  • CROs and Senior Sales Executives
  • Sales Consultants
  • Sales Managers
  • Sales Account Executives
  • Financial Executives
  • Investors
Pages 10
Links Table of contents
Cost $495

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Executive Summary

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Please email info@bia.com for more information.

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