Examine the hurdles and continuing value of the radio industry in the new state-of-the-industry report, Market Assessment and Opportunities for Local Radio: 2018-2022.
The in-depth assessment includes analysis on where radio is positioned in the competitive landscape of local media and steps the industry is developing to enhance it’s offer to consumers.
Topics covered include:
- Capital market views on the radio industry
- Audience analytics as related to connected cars, podcasting, live streaming, smart speakers
- Top business verticals utilizing radio
- Popularity of different formats
- Initiatives to improve sound and quality with multicast signals and FM Translators
Who Should Read This Report
This report is a valuable resource for executives, managers and interactive digital VPs of radio groups, financial institutions and companies building solutions being embraced by the industry.