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The Local Commerce Monitor™ (LCM) report, Small Businesses in Retail, examines the advertising opportunity and preferences of SMBs in retail, which includes shops and stores, hair salons, beauty parlors, barber shops and other rental services. This 31 page report includes 19 charts and 5 pages of commentary on:

  • Their use of ecommerce
  • Their customers’ use of mobile devices in physical stores
  • How these SMBs are using:
    • Loyalty programs
    • Social media
    • Advertising agencies
  • Other advertising services these SMBs have considered using
  • Future spend and investment

Who Should Read This Report?

  • Executives in charge of marketing and/or product development targeted to retailers, especially small businesses
  • Senior leaders evaluating opportunities in the small business technology and services
  • Any executive with a role in selling digital or traditional media products, including coupons, deals and loyalty programs
  • Anyone focused on the trends and direction of retailers, including small businesses
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