BIA’s data in this report on radio advertising and businesses includes local businesses current and future usage and spend on advertising on more than 55 different media platforms, which fall into these 10 top-level advertising and marketing groups:
- Online advertising (e.g., search, display)
- Traditional advertising (e.g., direct mail, newspapers)
- Broadcast advertising
- Promotional advertising (website, video, blogs, social pages)
- Mobile advertising (e.g., search, SMS, display)
- Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Local directories advertising (print and online)
Who Should Read Radio Advertising and Businesses
- Franchisors, franchises focused on the trends and direction of co-op advertising
- Executives in charge of co-op advertising and/or product development targeted to small businesses
- Senior leaders evaluating opportunities in the small business marketplace
- Any executive with a role in selling co-op advertising, traditional advertising or digital advertising
- Franchisors, franchises focused on the trends and direction of co-op advertising