The insight report “Programmatic Is Coming to Local TV in 2017, Vol. 2, No. 1” inspects the fast-moving programmatic TV landscape. The report examines the players, alliances and partnerships, mergers and acquisitions at the heart of the marketplace. It also reviews the key developing product roadmaps that seek to offer cross-platform and cross-functional solutions.
Key elements of the report are exclusive leadership interviews with the following companies: AdMore, Cox, Empower, NCC Media, Nielsen, TubeMogul and Turner. Read this report to understand the economic potential of programmatic and learn from experts leading the efforts.