In the paper, Making Location Intelligence Actionable for Partners, Brands & Agencies, BIA/Kelsey and GroundTruth dig into the new types of data that allow mobile devices and location intelligence to bring new data-driven audience segmentation to the market and tie it to attribution.
Read the report for an in-depth analysis on the trends and strategies in the increased consumer and market usage of mobile and location data points. Learn why marketing budgets and plans are including a heavier reliance on location data and why bridging the online and physical world is so critical.
Covered in the report are four key types of location data-driven audience segments that have proven useful to marketers:
- Behavioral Audience Segmentation
- Location Audience Segmentation
- Proximity Targeting
Download the paper now and learn how to deliver timely, optimized and relevant messaging to consumers via mobile.