The competitive landscape facing local television stations continuously evolves as new rivals for viewers and advertisers emerge. Competition from national cable/telco/satellite-delivered networks has increased, and online streaming sources have joined the mix. While live television is still the predominant viewing choice among consumers, several age groups are utilizing other sources of video programming. Consumers are also using additional sources for news beyond local television stations.
In this report, we explore the current state of the local television industry and where it is heading.
Although local television will experience new challenges, its overall position remains strong and valuable to the media marketplace. For certain advertising groups it continues as an important local platform. Still, the industry must begin reaching their local communities in different ways and by providing many access points for their advertiser clients.
Purchase this report to learn about:
- Viewing options now available to consumers and some recent data on the levels of viewing of those options
- Increasingly important revenue stream of retransmission consent payments
- Efforts to expand and improve product offerings with advancements in technology
- Regulatory and legal issues associated with local television station ownership
- Level of station trading activity in recent years, the reasons for it and the values of some local television station companies
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