The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media.
BIA uses the label “Local as a Service” (LaaS) to designate companies that exist to connect national brands to local consumers leveraging technology, platforms, data, and automation. Our research examines how MarTech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.
This first-of-its-kind report series, Local as a Service: National Brands, Local Activation, offers BIA’s proprietary data to frame the landscape, along with results from a series of insightful interviews with several leading LaaS vendors, to include: Ansira, FIELD DAY, Netsertive, Sproutloud, Surefire Local and 2adpro Media Solutions.
Two reports are available. Download both now.