The report, Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017), offers a comprehensive overview and analysis of the full 30-minute survey from all 1,000 small business respondents (key marketing decision makers in the businesses).
The comprehensive deck covers the following areas and more:
- Advertising channels used, not used and want to use in the future
- Spend by advertising product or service used and future spend
- Average annual advertising spend and budget for each media used
- Small business use of agencies and marketing services
- Preference for do-it-yourself vs. do-it-with-me advertising and marketing
- How small businesses are using:
- Different types of leads
- Social media
- Analytics
- Cloud-based services like storage, CRM and scheduling systems
- Technology such as mobile payment, beacons and IoT
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs in any retail business
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or social media products
- Anyone focused on the trends and direction of Retail SMBs
| Cost | $1,995 |