Ultimately, marketing, like medicine, is becoming personalized. SEO name, address and phone (NAP) data are the most effective proxy available for assembling a view of how local campaigns work.
Download and read the report to learn:
- How to use SEO tools in the changing landscape of online marketing
- How to plan and calibrate regional and local marketing investments in an increasingly complex multichannel environment
- How to employ a model for understanding and coordinating brand messages at the global and retail levels
The report also provides a new model for using SEO within brand management divisions in the enterprise and SMBs that represent brands locally. Developed by BIA/Kelsey, this model strategy is designed for global brands to help tease apart the multiple complementary and essential messages customers receive as they move from interest in a range of products or services toward making a purchase decision.