THE RISE OF ADVANCED TV PLATFORMS:

Programmatic TV, Addressable TV and Contextual Audience Networks

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Advanced TV continues to innovate, and bring change in the national and local TV markets through technology, data, and new forms of automation and efficiency.

In this latest report on Advanced TV, BIA/Kelsey offers an in-depth review of the advanced TV ecosystem. It drills into the core elements of platforms, workflow and data where most of the work is happening and where more work is much needed.

Key elements of the report are BIA/Kelsey’s local digital and local video advertising forecast and examination of why Advanced TV is so significant to the local TV market. The report also includes exclusive leadership interviews with the following companies:  AudienceXpress, Discovery (Discovery Engage), FreeWheel, Sinclair Broadcast Group, TiVo, Tremor Video.

Read this report to understand progress to date, the growing opportunities and to learn from experts leading the efforts.

Pages 30
Cost $195
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