Instantly access multi-media industry data with MEDIA Access Pro.

Competitive business activities and digital innovations are driving continuous changes in broadcasting and publishing. Stay on top of everything with BIA/Kelsey’s data and analytical software service, MEDIA Access Pro™ (MAPro).

MAPro delivers the most comprehensive information available for the television, radio and newspaper industries. Updated daily, MAPro contains more than 2,300 fields of data on 30,000-plus broadcast and newspaper organizations in the United States, Canada and Mexico.

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Offering Comprehensive Data on TV, Radio and Newspaper
  • Over-the-air and online advertising revenues
  • Estimated revenues for properties, owners and markets
  • Ratings
  • Circulation
  • Ownership details
  • Transactions
  • Digital information
  • Demographics
  • Technical stats
  • Multi-level contact information
  • Sophisticated custom mapping program
  • FCC activities such as transactions’ proposed date, FCC grant date and consummation date
Delivering Updated Data Everyday

Top reasons clients use MAPro on a daily basis:

  • Track ownership and ratings
  • Track on-air and digital revenues
  • Monitor transactions
  • Build coverage maps
  • Locate sales and marketing leads

“MEDIA Access Pro data is extremely reliable and one of our main sources for verifying personnel changes in the industry. It’s also an easy system to use and update.”

“The data integrity of MEDIA Access Pro is top-notch and the customer service is beyond compare.”

“We are a long time user of Media Access Pro. It’s a great tool that provides us the ability to spend our time analyzing data, not compiling it from a variety of sources. The flexibility in query options, the multimedia aspects and the mapping programs combine for a superior product from one source. The product just keeps getting better.”

Cross-Media View

MAPro is the only business application that provides a fully integrated view of markets, ownership, revenues and coverage for competitive and comparative information and analysis for television, radio and newspaper.

With MAPro, you can compare cross-media data on one screen and plot coverage for multiple industries on the same map.

Comprehensive Data Coverage

BIA/Kelsey draws on its unique access to stations, ownership groups and industry resources to report the most accurate market numbers through MAPro. Information is also updated daily by a dedicated call center.

Covering both rated and non-rated markets, MAPro delivers information on:

  • 25,000 commercial and non-commercial radio stations,
  • 13,000 full- and low-power TV stations
  • 6900 daily and weekly newspapers in the United States, Canada and Mexico.

Digital Information

MAPro updates key digital information daily for television and radio:

  • Digital station information (historical analog information)
  • Analog coverage area with population estimates
  • Digital contour coverage area with population estimates
  • Affiliation and DTV channel TV
  • DTV on-air date
  • Detailed view of digital radio information
  • Arbitron's Portable People Meter™ (PPM)
  • Digital contour coverage area with population estimates
  • Multicast programming detail
  • Total number of digital stations on air (iBiquity data)
  • Stations licensed or to be licensed to air HD Radio programming

Built-In Custom Reports & Saved Searches

MAPro is maintained with attentiveness to customer requirements. To make data extraction easy, you can choose from a number of custom and saved searches.

Quickly generate reports about digital stations, total stations in a market, CP detailed reporting, move-in reports and much more. The saved searches make doing market analysis and exporting mailing labels extremely simple.

MAPro for Television, Radio and Newspaper

Whether you need financial or market information for television, radio or newspapers or you are looking for contact names at every level of the industry, MAPro will fit your needs. There is no other source with information as comprehensive and up to date as MAPro, and no other database product that offers such state-of-the-art functionality and customization ability.

Media Access Pro

The Industry’s Most Up-To-Date Broadcast Database

Updated records in the past 30 days (Note: only records updated since 08/01/16 have been included in the count.)

Number of facilities with changes

(Technical updates, call sign changes, ownership changes, format changes.)

Radio 718
TV 482

Number of records called since July 31, 2016

(Successful calls.)

Radio 5,760
TV 1,480

Number of total records updated after July 31, 2016

(Total of above plus other changes (i.e., staff changes learned from PR/trades.)

Radio 6,754
TV 1,781

Number of facilities with sale closings

(Acquired date is either August, 2016 or September 2016 and deal is no longer pending.)

Radio 126
TV 10

Number of facilities with sale announcements

(Acquired date is either August 2016 and September 2016 and deal is pending.)

Radio 115
TV 10

Number of facilities added

Radio 39
TV 28
MAPro contains market-level online advertising revenues for broadcast media and newspapers
Maximize your search results by turning on all sub categories before you execute your search. You can also minimize your results by selecting only the categories you are most interested in.
Radio and Television will show you which stations are rebroadcasting/multicasting from their main station
Quickly view if any main station has any translator stations and the location of those stations
View Diary Data as well as the monthly ratings (for Analyzer only)
MAPro offers unique view of multi-media in a single market or for an owner