Of the $20.9 billion in the local TV ad market (BIA/Kelsey’s July 2017 ad forecast), only 5% of the revenue comes from digital properties such as web assets, mobile apps and distribution platforms like Facebook. Can local TV operators find a path to increase and perhaps even double their digital revenue growth?
Get a unique perspective on the revenue scaling opportunities for local TV by downloading the report, Sizing the Opportunity for Measuring & Monetizing Local TV Audiences.
The report dives into three different markets with different characteristics to examine monetization from different perspectives: Los Angeles, CA; Kansas City, KS-MO; and Madison, WI. Included in the report are data and analysis from BIA ADVantage, an advertising intelligence dashboard, and our partners comScore and Share Rocket.