Facebook’s highly anticipated IPO is expected
soon, with a valuation assumed to approach
or exceed $100 billion. Some have suggested
that no company can become public at such a
high value, while others point to the network’s
more than 800 million users and robust engagement
to justify it.
In this report, BIA/Kelsey analysts model Facebook’s financial
performance to evaluate the plausibility of a $100 billion valuation,
and then provide strategic insights into the various ways the company
may attempt to reach the revenue targets the model presents.
Strategic analysis includes a closer look at how Facebook could migrate
into new, transformative businesses such as monetizing its developer
platform, building mobile software and hardware, distributing/syndicating
content, and expanding payments/e-commerce off-network. The report
evaluates the likelihood of Facebook embarking on each of these initiatives,
and its prospects of succeeding.
Williams, Social Local Media Program Director, BIA/Kelsey
Redpath, VP, Valuations, BIA/Kelsey
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