New BIA/Kelsey Report Examines Opportunities for Selling SEO and Social Automation to SMBs

Companion webinar on Aug. 9 will look at how solution providers can expand their product mix to include SEO and social marketing services and deliver comprehensive marketing automation strategies for SMBs.

CHANTILLY, Va. (July 18, 2016) – A new sponsored research report from BIA/Kelsey suggests there is a tremendous opportunity for marketing automation sellers to engage small and medium-sized businesses (SMBs) with search engine optimization (SEO) combined with social marketing solutions. “Selling SEO and Social Automation to SMBs” examines the opportunities for helping SMBs engage customers with robust, search-optimized web presence linked across a variety of channels, particularly social media.

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The report features data from BIA/Kelsey’s Local Commerce Monitor ™ (LCM), an annual survey of SMB marketing preferences, priorities and intentions. The most recent wave of LCM revealed that among Plus Spenders (respondents who dedicate an average of $75,000 annually on advertising and marketing tools), SEM/SEO services topped the list of channels for best return on investment.

“SMB Plus Spenders are now using an average of 12.9 different media and marketing platforms, according to LCM,” said report author Mitch Ratcliffe, senior analyst & digital media strategist, BIA/Kelsey. “All those channels lead back to the SMB website, which can drive revenue and contribute to higher search engine rankings. SEO, combined with social marketing, tie all these channels together to influence search results.”

The report examines the optimum approach for sellers of marketing automation to expand their product mix to include SEO and social marketing services and outlines the key components of a comprehensive marketing automation strategy for SMBs.

Among the topics covered in the report are:

  • The Digital Competitive Environment
  • Staffing to Sell and Support
  • What SEO Success Looks Like
  • SEO and Social Engagement Models

Upcoming Webinar & Report Availability

Selling SEO and Social Automation to SMBs”, available for free download, is a BIA/Kelsey Sponsored Research report, sponsored by Boostability, a provider of white-label fulfillment SEO and marketing services.

BIA/Kelsey will present key findings from the report during a free webinar on Tuesday, Aug. 9, at 2:00 p.m. Eastern, titled, “The State of SEO and Tips for Selling to SMBs.” The event is designed to help media companies and publishers understand how they can develop or refine a rich solution set that rapidly assists their SMB customers with their SEO and social content opportunities. Register here for the webinar.

BIA/Kelsey Sponsored Research

BIA/Kelsey Sponsored Research is commissioned by companies that wish to spotlight timely issues, trends and topics that have a bearing on the local media and marketing industry. BIA/Kelsey maintains full editorial control and applies its longstanding standards of editorial practice and objective market analysis. Companies interested in contracting BIA/Kelsey to cover a particular topic or profile sectors of local media innovation should email info@biakelsey.com for more information.

About BIA/Kelsey

BIA/Kelsey (@BIAKelsey) defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at http://www.biakelsey.com.

For more information contact:
Eileen Pacheco
For BIA/Kelsey
(508) 254-1440
eileen@tango-group.com

 

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