How are directory
publishers worldwide leveraging the opportunity
of the mobile web for themselves and their
customers?
BIA/Kelsey,
advisor to local media companies, and partner goMobi, makers of the
mobile website publishing platform goMobi, answer this question in
a new report that thoroughly examines how directory publishers are
leveraging the opportunity of the mobile web for themselves and their
customers.
 The report was developed by interviewing publishers
around the globe and combining those findings
with BIA/Kelsey’s mobile local media industry
forecasts. The compelling findings include a
detailed analysis on the subjects such as:
- How mobile revenue growth is evolving in the near and long term for the
industry
- How directory publishers are preparing to sell mobile
services by investing in new infrastructures that help their SMB customers
market themselves through the mobile channel
- How competitive
threats from popular location based applications like Yelp, Google Places and
Facebook fit into the picture
- How certain features are "must
have" for mobile
As the report explains, 73% of Directory Publishers expect mobile services
to be a major part of their business by 2016. Read this report today for
further insights and analysis around the evolving and important development
for directory publishers and the vendors that support the industry. (For
more findings from the report, click
to read report press release.)
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