VP, Digital, Belo Corp.
Joe Weir has been in digital media for 12 years and is currently vice president/digital at Belo. He oversees digital strategies for revenue and audience growth that extend core franchises for new media across 20-plus Belo websites. He has a successful track record at creating digital business models and products that drive impressive revenue and audience growth. Weir participates in conferences and panels as an expert on digital sales specifically in email marketing, mobile and daily deals. Weir was named a “2010 Digital All-Star” by Broadcasting & Cable Magazine, in 2009 was named “Outstanding Young Alumnus” from his alma mater Hardin-Simmons University and in 2008 led WFAA.com to be honored with a National Edward R Murrow for online innovation.
Belo Corp., one of the nation’s largest pure-play, publicly traded television companies, owns and operates 20 television stations (nine in the top 25 markets) and their associated websites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly attractive markets. Belo stations rank first or second in nearly all their local markets.