Nathan Pettyjohn is the founder and CEO of aisle411, the leading indoor location data and navigation platform. His career experience has been working with global leading advertising agencies, direct response marketing firms, and with a leading consumer product company selling into major retailers. In 2008, Nathan founded aisle411 with Cofounder Matthew Kulig to create a mobile platform to collect, organize and monetize in-store product and indoor location data.
Pettyjohn is a 2001 graduate from Drury University, graduating with a B.A. in advertising.
Founded in 2008, aisle411 has developed a technology platform that collects, organizes and monetizes retailers’ in-store product inventory, floor maps and location data, now servicing several multibillion-dollar retailers and available in more than 2,000 retail locations aisle411 is growing its platform to service over 11,000 store locations in 2012 with major retail partners. Aisle411’s platform is available via an API and SDK for the mobile, social and shopping publisher network. Aisle411 is helping retailers and major CPG brands monetize the in-store mobile shopping experience with unique in-store search and mapping technologies that connect with shoppers in the act of making a purchase decision.