David Kurtz has more than 15 years’ experience developing and managing technology products, the past six years focused on solutions for mobile publishers. He currently manages Publisher Products for YP – the largest local search, media and advertising company in North America. Kurtz directs strategy and execution for the YP Local Ad Network, providing publishers access to one of the most comprehensive sources of local ads. One of his key initiatives is helping mobile app developers leverage local advertising to monetize their mobile sites and apps.
About YP Holdings
YP is one of the largest local search, media and advertising companies in North America. The company creates local search and advertising products that encourage consumers to discover and engage with local businesses across online, print and mobile platforms. YP’s suite of local offerings includes its flagship products YP.com, YP Local Ad Network, the popular YPmobile app and The YP Real Yellow Pages, the largest print directory in the world by advertising revenues. YP.com, which attracts more than 30 million monthly online unique visitors, is also accessed by millions of users each month via the mobile Web.
The YPSM Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers. YP’s wide range of local ad products such as premium listings, performance-based advertising, direct mail and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. YP’s advertising products address the diverse needs of nearly a million local businesses and help drive tens of billions of dollars in local commerce annually. YP products are backed by one of the industry’s largest local advertising sales forces made up of several thousand media consultants and other resellers.