Media Ad View Reports – Three Levels of Detail

BIA/Kelsey delivers three types of Media Ad View reports, each offering different levels of information for understanding where the money is in local media markets. Markets are organized by the 362 Core Based Statistical Areas (CBSAs) or TV/Radio markets.

• Media Ad View: Scan Reports
  Snapshot of media share for each of the 12 media segments, now and 5 years from now.


• Media Ad View: General Category Reports
  A 12 by 12 ad grid displaying ad spend by category for 12 local media categories.


• Media Ad View: Detailed Category Reports
  A drill down into the 94 subcategories across the 12 general ad categories for all local media. Includes an online distribution analysis.

Media Ad View: Scan Reports

Media Ad View: Scan Reports offer concise comparative data for a specific market. The report provides a snapshot of a local marketplace, relative share of media for each of the 12 different media segments, now and 5 years from now. (This report does not include ad categories.)

This report is a two-page summary delivered in PDF format.

Download a sample report.

Media Ad View: General Category Reports

Media Ad View: Category Reports provide a 12 by 12 ad grid displaying ad spend by category for twelve local media categories. The report offers the following information in easy-to-understand chart format:

• Ad revenue estimates for all media across advertising categories
• Percent of total ad spending by media and by advertising category
• Ad spending and revenue changes for 12 media categories (2011-2016)
• Total market advertising revenue by media
• Media revenue shares index: relative to national revenue shares
• Annual revenue changes by media (2011-2016)
• Local market total ad spend
• Map depicting the local market
• Comprehensive profiles on each of the 12 ad categories. This information gives sales managers colorful pie-chart visuals to share with local advertisers

This report is 15 pages plus and delivered in PDF format.

Download a sample report.

Media Ad View: Detailed Category Reports

Media Ad View: Detailed Category Reports are our most comprehensive ad revenue reports, providing details of adverting revenue dollars across major business categories and an analysis of online revenue distribution.

Including all the data from the General Category Report, the unique value of a Detailed Category Report is the interactive Excel™ file that allows you to drill down into 94 detailed categories individually to generate a series of pie charts and tables that examine that category in a local market. Data charts include:

• Ad spending share by media for the current year and for each year five years out
• Estimated annual advertising revenues
• Share of total annual advertising revenues by media
• Annual growth in advertising revenues by media
• Online advertising distribution across local search, video, classifieds/verticals and other displays

Using this information, businesses can see exactly what car dealers or health care providers are spending (or will spend) in a market and on what (i.e., TV, mobile, online, radio, direct mail, etc.) The online advertising distribution analysis offers vital intelligence around how advertisers are spending their money and on what. From this analysis, businesses can learn the ultimate spending from keywords for different advertiser categories

Media Ad View: Detailed Category Reports make it extremely easy to use and sort a large amount of information. This information can then be printed for use in sales training, business development and competitive analysis.

Download a sample report.

Generated using the most rigorous methodology in the industry and our in-depth knowledge gained from over 29 years of estimating and forecasting local advertising, Media Ad View reports are the most reliable and credible ad reports available in the media industry.

No matter which report you choose, you won’t have to guess what is going on in your market – with Media Ad View, your decisions will be based on sound research and analysis and competitive intelligence..

Contact us today at Sales@biakelsey.com or (703) 818-2425 to learn more about ordering Media Ad View Reports for your local market. Need multiple market reports? Ask us about bundled pricing.

©2012 BIA/Kelsey.

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Sales  |	(800) 331-5086 (703) 818-2425 sales@biakelsey.com

 

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“The information BIA/Kelsey supplies us through Media Ad View continues to be vital to our budgeting and planning. We now have a more complete picture of advertising spending in our markets on all available media. The information helps us identify trends and, most importantly, revenue opportunities that may have been difficult to track prior to having all this information in one place.” — Wayne Daugherty, EVP and COO, Raycom Media “We have used BIA/Kelsey’s Media Ad View data for several years now to identify new opportunities to generate advertising revenue. The level of detail around all the business categories covered in the report allows us to drill down and identify ad prospects and their media channels of choice so we can train and position our sales teams effectively. I believe this research has helped me find revenue I might have otherwise missed.” — Ted Stasney, Market Development Director for The Tampa Tribune & TBO.com

 

On-Demand Webinar Tracking Competition, Online Dollars, Share Shifts, for Local Advertising Revenue in Every Market View this webinar to preview our 2012 local market advertising revenue forecast, Media Ad View, and review our recently published findings on where local ad dollars are flowing. View Webinar Video | PDF of Slides

 

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