Uses and Benefits
Media Ad View helps you make informed business decisions on a market-by-market basis. Whether you are looking to protect your leadership position in a given market, roll out a multiplatform offering, or confirm your budgeting plans, with Media Ad View you can develop a strategy specific to your local advertising landscape in your key markets.
Media Ad View also gives you details about online ad distribution not found in any other report. With it you can understand how competitive online pricing is in your market and plan a strategy to win.
Sales and Budgeting Advantage
“The information BIA/Kelsey supplies us through Media Ad View continues to be vital to our budgeting and planning. We now have a more complete picture of advertising spending in our markets on all available media. The information helps us identify trends and, most importantly, revenue opportunities that may have been difficult to track prior to having all this information in one place.”
Wayne Daugherty, EVP and COO, Raycom Media
“We have used BIA/Kelsey’s Media Ad View data for several years now to identify new opportunities to generate advertising revenue. The level of detail around all the business categories covered in the report allows us to drill down and identify ad prospects and their media channels of choice so we can train and position our sales teams effectively. I believe this research has helped me find revenue I might have otherwise missed.”
Ted Stasney, Market Development Director for The Tampa Tribune & TBO.com
“The data in Media Ad View Reports greatly reduces the amount of time our sales managers have to devote to finding and verifying sources while mapping out our local media marketplace. As our attention shifts from a focus on television and radio to include all of our market’s potential spending, the information directs our concentration and therefore yields better results for our shareholders.”
Randa Minkarah SVP, Business Development, Fisher Communications
“The BIA/Kelsey Media Ad View data has proven very helpful in our current planning strategy. We've come to rely on it repeatedly during our planning process and I'd highly recommend it to any media property evaluating local advertising spending patterns and projections.”
Joshua Descant Director of Marketing and Electronic, SunShine Pages