The Core SMB Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend less than $25,000 a year on marketing and advertising. The Core Sample represents the bulk of small businesses in the US.
Key data in the report includes:
- Online advertising (e.g., search, display ads, blogs)
- Traditional advertising (e.g., direct mail, newspapers)
- Print and online coupons
- Broadcast advertising
- Giveaway items
- Video advertising (e.g., website videos, YouTube)
- Mobile advertising (e.g., search, SMS, display)
- Social advertising (e.g., Facebook, Twitter, Pinterest, Instagram, promoted tweet)
- Print and digital directory advertising
- Community sponsorships and advertising
Who Should Read This Report:
- Executives in charge of marketing and/or product development targeted to SMBs
- Senior leaders evaluating opportunities in the SMB marketplace
- Any executive with a role in selling digital or directory products
- Anyone focused on the trends and direction of SMBs that use directories
| Cost | $995 |