BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.

Featured Research

Ads on Instagram
Abid Chaudhry discusses Instagram’s move to roll out ads to Canadian users and how keeping the user experience seamless is a key to success.

Local Spending Forecast

BIA/Kelsey’s U.S. Local Media Forecast 2015 indicates online/digital will account for more than one-quarter of total local media revenues next year. Read more forecast findings.

Forecast details

Small Business Research

Local Commerce Monitor (LCM) Wave 18 Findings: Higher-spending SMBs—those that spend more than $25,000 annually on advertising and promotion—estimate 31.7 percent of their total sales in the next 12 months will come from promotions such as discount deals, daily deals, coupons, or similar discount offers, up from 22.9 percent in 2013.

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Current Newsletter

On Demand Local Services: The New Killer App

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Report
Local Listings and Reviews in the Mobile-Social Age

New report examines the "why" and "how" of local online listings and the management of online reviews.

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Insight Paper
Phone Calls: The New Currency of the Smartphone Era

The report, Phone Calls: The New Currency of the Smartphone Era, offers a comprehensive review of pay per call, call monetization, performance-based advertising and mobile advertising.

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Content Marketing: The Organic Chemistry of the Mobile, Local, Social Age

Report examining where the opportunities lie in content marketing.

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M&A Services

BIA/Kelsey offers investment banking services and private investments to companies in the media and entertainment, telecommunications, education, information services and business services sectors. Learn about BIA Capital and BIA Digital Partners.