BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace. Our research-driven insights, strategic analysis and competitive intelligence help clients drive growth and revenue. Our LEADING IN LOCAL conferences are also recognized as the preeminent events for the media community.
SMB & Consumer Research
Consumer Commerce Monitor™ (CCM) Hispanic Findings: Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping. Nearly half (48.5 percent) of Hispanic consumers use mobile devices for local shopping, compared with 32 percent of non-Hispanics, and 42.5 percent report using their smartphones daily for local shopping.
Local Commerce Monitor (LCM) Findings: Franchisors are actively involved in the local online presence of their franchise businesses, often funding and controlling digital marketing activities at the local level, according to the latest findings from LCM – Wave 17, our ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs.)More findings
Available & Upcoming
Join us for a tactical webinar on the playbook for selling location-based mobile advertising. Media sellers are invited to build effectiveness and credibility in this growing medium.
Date: Thursday, July 24, 2014, 2:00 EDT (11:00PDT)
The report, Phone Calls: The New Currency of the Smartphone Era, offers a comprehensive review of pay per call, call monetization, performance-based advertising and mobile advertising, by examining the significance of the call monetization opportunity and how to capitalize on it.Learn More
Local Media Watch
Scoring Location: A Conversation with Thinknear, Part II [7/31/2014] By Mike Boland
First Data Bets on Virtual Gift Cards to Drive Local Commerce [7/30/2014] By Peter Krasilovsky
Coming to New Orleans? More Top Speakers Announced for SMB Digital Marketing, Sept. 22-24 [7/29/2014] By Peter Krasilovsky
Yelp Adds Vine-Style Videos to Mobile (as We Predicted) [7/29/2014] By Mike Boland