VP, Marketing, Advance Digital
John Denny’s digital marketing experience dates back more than two decades, to work leading the ad agency team for the Prodigy Online Service in the early ’90s. In 1996, he had his first experience with search, heading up the AltaVista Search Engine business at DDB advertising. In the late ’90s, he worked for one of the first ad networks pioneering behavioral targeting, CMGI’s Adsmart.
Today, Denny is vice president marketing for Advance Digital, part of Advance Publications/Conde Nast. He heads up a 17-person group with teams focused on search engine optimization, social media optimization, paid search, analytics, consumer/B2B marketing and email marketing for 12 U.S. local media sites comprising more than 20 million unique users. In addition, he founded, built and heads up the Advance Search & Social unit that provides SEO and social media optimization services to local and regional businesses.
About Advance Digital
Advance Digital is a leading creator of highly interactive, online community-based news and information websites created in alliance with Advance Publications newspapers. These sites include NJ.com, al.com, cleveland.com, OregonLive.com, MLive.com, NOLA.com, Syracuse.com, PennLive.com, SILIve.com, MassLive.com and lehighvalleylive.com.
Advance Publications is a privately held communications company that, directly or through subsidiaries, owns Condé Nast Publications, Parade Publications, Fairchild Publications, American City Business Journals, the Golf Digest Companies, and newspapers in more than 25 American cities; Advance Publications’ subsidiaries also have extensive interests in cable television, as well as in Internet sites which are related to its print publications.
|Top Reasons Attendees Come Back Year
As our clients will attest, BIA/Kelsey knows local. Our six research programs cover local search, mobile, deals, social, video, verticals, and directories. Our events are curated by a respected and forward thinking analyst team who bring together the industry’s biggest names with the best ideas to help you make money in the local space. Help yourself and your business by joining us in Boston for this spring’s must-attend show.
Local Media Watch Blog
Schedulicity Makes Case for ‘A-Comm’ [5/21/2013] By Peter Krasilovsky
New BIA/Kelsey Report Spotlights SMB Loyalty Programs [5/21/2013] By Steve Marshall
GrubHub, Seamless Merge; Mobile Drives Food Ordering Growth [5/20/2013] By Peter Krasilovsky