Examining the changing dynamics of advertising and marketing.
Our research covers what you need to know to make sense the changing dynamics of local marketing and advertising.
The integration of adtech with martech, the ability to drive national ads locally and the evolution of programmatic advertising are all driving a significant change in pricing and how marketing dollars are being spent.
Additionally, there’s a dramatic shift underway for media companies, advertisers, agencies.
Incredible technology advancements are driving new levels of data-driven audience planning and buying. Precise audience targeting is becoming the preferred metric for all advertising investments. Both traditional and digital stakeholders require more definitive business rules and guidance to shape compelling products and services.
To stay on top in an evolving marketplace, BIA/Kelsey helps businesses operating in the local advertising and marketing marketplace efficiently and effectively:
- Define the marketplace in which they are doing business.
- Understand the trends, competition, value propositions affecting the marketplace.
- Develop strategies for current and future success.
We assist clients in the implementation of the best approach to maximize the benefits of today’s transforming capabilities.
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Insights into Local Advertising – Health Care Vertical
BIA/Kelsey estimates health care organizations will spend more than $10.85 billion on local advertising in the U.S. in 2017. This represents 7% of the $147.94 billion total estimated local advertising market. The vertical report, “Insights in Local Advertising – Health Care Vertical,” delivers an in-depth account of where this important vertical is spending ad dollars across traditional…
Data-Driven Audience Planning & the Local Market Advantage
Download our free guide on why the local advertising and marketing industry must and can enable stronger foundational standards to successfully transition to data-driven planning. There's a dramatic shift underfoot for media companies, advertisers, agencies. Incredible technology advancements are driving new levels of data-driven audience planning and buying. Precise audience targeting is becoming the preferred…
What’s Next: BIA/Kelsey 2016 Analyst Predictions
BIA/Kelsey analysts offer over 20 valuable predictions for 2016 to map the future of the local marketing and advertising landscape. Predictions cover key areas, including mobile, social media, online media, search, online video, programmatic advertising, software, print media, small-business marketing, local media sales, broadcast media, publishing and the on-demand economy. Purchase Report Purchase ReportWhat’s Next:…
U.S. Local Advertising Forecast 2016
Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising. The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media. Purchase Report Purchase ReportU.S. Local Advertising Forecast 2016 Who Should…