View this webinar to see BIA/Kelsey and a panel of industry experts have a dynamic and revealing discussion on the current status of programmatic television and where it’s headed.

The third in a series, the webinar “Programmatic TV Comes to Local Television in 2016 – Current Status and What to Expect,” covers key topics, such as:

  • Comparisons and contrasts of programmatic, addressable, ad supported VOD and linear.
  • Best methods for tracking programmatic inventory and activity.
  • The workflow and why it is important.
  • Data, targeting, automation strategies.
  • Is programmatic TV complementary to the way in which agencies transact today?
  • How accepted is programmatic TV’s acceptance at advertising agencies

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Watch the on-demand version of the recorded webinar
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