BIA/Kelsey and Manta offered an informative examination of audience extension and the opportunity it offers B2B marketers to lower their cost of customer acquisition and increase ROI.
The discussion will cover:
- Real business opportunities of the SMBs customer
- Use of audience extension to find new audiences that share important demographic and psychographic similarities with audiences they’ve already won over
- How marketing engagement programs can be identified and activated through inexpensive audience extension campaigns
- How the insurance and banking industries are using customer acquisition to target and secure new clients
- Joey Glowacki, VP of Sales, Manta
- Mitch Ratcliffe, Chief Product Officer & Senior Analyst, BIA/Kelsey
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