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Dive into 2019 with expert local advertising forecast data and analysis at LOCAL IMPACT Dallas, Nov. 8 at the Aloft Dallas Downtown Dallas, TX. 

Join top broadcasters, publishers and digital media and ad agency executives to examine the trends and technologies driving cross-platform media investment and consumer engagement in today’s socially-driven, mobile, political landscape.  Attendees will leave with a comprehensive understanding of the challenges and opportunities in the upcoming 2019 local advertising market.

November 8, 2018
11:45 AM – 4:45 PM
Eastern Time

Aloft Dallas Downtown
1033 Young Street
Dallas, TX 75202

BIA Advisory Services is bringing LOCAL IMPACT to Dallas to offer a “roll up your sleeves” event for executives whose sole aim is targeting advertisers and consumers in local markets.

The event will deliver a powerful examination of ad market in Texas and offer strategies to expand ad revenue in 2019.

Attendees will get access to BIA’s proprietary, cutting-edge research that can help shape your sales, marketing and product plans. Plus, you’ll hear from and network with the best and brightest leaders who are driving the industry forward.

Key topics on the agenda include:

  • Local TV and mobile campaigns
  • Advanced television
  • Ad fraud
  • Share of ad wallet across media, with deep dives into mobile and social
  • Spending trends of top vertical advertisers (i.e. auto, finance/insurance)
  • ATSC 3.0 opportunity and status
  • Digital buying/selling strategies
  • Advertiser plans and intentions for 2019

Make plans now to attend LOCAL IMPACT Dallas and get new strategies for achieving greater “Local Impact” in your business strategies.

LOCAL IMPACT AGENDA
11:45 - 12:30: CHECK-IN, NETWORKING LUNCH
12:30 - 12:50 Cross-Platform Media Investment and Consumer Activation
Strategies
12:50 - 1:30 Share of Wallet in Texas – Deep Dive into Local Ad Spend

BIA’s Chief Economist, Mark Fratrik, will provide insights and perspective on the firm’s new 2019 U.S. Local Advertising forecast that covers all media and provides a view of all “local” advertising spent by national and regional companies, as well as small and medium-sized businesses.

Dr. Fratrik and his invited expert panel will offer a comprehensive examination of:

  • Ad landscape in top markets
  • Advanced television
  • Top business vertical ad spends
  • Share across media, specifically high-growth channels like mobile, social and video
  • Digital competition among primary pureplay digital advertisers selling locally including estimates for Google, Facebook, Twitter, Yahoo, Bing, AOL, Yelp, Pandora.
  • • Effect of political on ad buys this fall

How verticals spread their dollars across media channels tells a story on growth, decline and opportunity for national, regional and local businesses. What should local media companies do to capture their share of the ad dollars set to be spent? This expert panel will give you answers.

fratrik

Mark Fratrik
Chief Economist, SVP
BIA Advisory Services

1:30 - 2:15 Local as a Service (LaaS) Workshop

The rise of local marketing automation, aka, “through channel marketing automation,” has reshaped the ecosystem for brands, agencies, local affiliates, and both digital and traditional media.

This expert panel workshop will explain how martech is disrupting brand to local channels and activation and how brand marketing is evolving in local markets.

ducey

Rick Ducey
Managing Director
BIA Advisory Services

ritkes

Gary Ritkes
President
SproutLoud Media Networks

prioleau

Frost Prioleau
Co-Founder and CEO
Simpli.fi

adam-v

Adam Vandermyde
EVP, Operations
Ansira

2:15 - 2:45 NETWORKING BREAK
2:45 - 3:45 Interactive Table Discussions
LisaRigsby

Top Vertical Winning Growth Strategies and the State of Media Sales
Lisa Rigsby, Sales Strategist, SalesFuel

ducey

Ad Fraud
Rick Ducey, Managing Director, BIA Advisory Services

JustinHoward

TV and Mobile Campaigns
Justin Howard, Business Development Manager, GroundTruth

fratrik

ATSC 3.0
Mark Fratrik, Chief Economist, SVP, BIA Advisory Services

gretser

National to Local Opportunities
George Gretser, Senior Account Director, mediamaxnetwork.com

3:45 - 4:30 Voice Search and Advertiser Spend Intentions for 2019

Voice search is here to stay. Alexa, Google Home, Siri, Cortana and other voice-enabled technologies are delivering answers or performing tasks at the request of consumers every day.

While consumers may not yet make all their buying decisions via voice, the fact is that they are searching this way and it’s having an impact on how consumers will identify products and services and how advertisers may choose to spend their dollars.

This session will examine the growth of voice search and other emerging trends from a business perspective for media companies. The discussion will also include findings from BIA’s

new U.S. SAM Survey® that explains the priorities of local advertisers and their ad spending plans for 2019 as it relates to TV, radio, mobile, social and other top channels.

During this session, you’ll get inside the mind of business advertisers and find out where you should be focusing your efforts in 2019.

celine

Celine Matthiessen
ViP, Analysis & Insights
BIA Advisory Services

Coleman

Bernadette Coleman
CEO
Advice Interactive Group

4:30 - 4:45 Local Impact Strategies
4:45 - 5:45 NETWORKING RECEPTION

CONFERENCE SPONSORS

GroundTruthLogo
SF-logo-100px
simplifi-logo

VENUE

Aloft Dallas Downtown, 1033 Young Street, Dallas, TX 75202

daldl-lounge-3522-hor-wide

VALUE OF ATTENDING LOCAL IMPACT DALLAS

  • High touch, high value meet-ups for local media, advertising, and marketing executives across the publishing, broadcasting and digital spectrum.
  • Tactical sessions that will provide valuable data, insights, opinions and how-tos that will help you solve work problems and design sales, marketing and product strategies.
  • Quick, effective opportunity to get briefing on local advertising trends and digital competition from BIA’s experts without taking you away from office for too long.
  • IAB approves 5 CE credits toward IAB Certification for this event.

WHAT TO EXPECT AT LOCAL IMPACT DALLAS

  • NETWORKING – Half day event beginning with lunch and ending with a happy hour reception with interactive peer networking sessions throughout.
  • ANALYSIS & INSIGHTS – BIA analysts will present the latest nationwide and local market data and analysis and lead robust discussions on how we’re seeing market opportunities develop and how you can best take advantage of them.
  • TACTICAL/CASE STUDY DISCUSSIONS – Innovate as we tap into local case studies for inspiration- get a chance to provide your Point of View while networking with attendees.
  • EXPERT KEYNOTES & SPEAKERS – Exclusive, extraordinary keynoters and speakers who will offer fresh insights you won’t hear anywhere else.