Guiding Media. Inspiring Innovation. Leading Local.

BIA/Kelsey is the leading advisory firm focused on the local advertising and marketing marketplace. We are laser focused on the financial, social and technology trends affecting local revenue dollars, business value and consumer affinity.

Our Mission

BIA/Kelsey leads local forward by helping media, technology companies, brands and ad agencies create new opportunities for growth in today’s multiplatform, interactive environment.

We organize, define and analyze changes within the multi-billion dollar Local Commerce Universe (LCU), our unique and comprehensive framework for tracking the evolving marketplace of local advertising and marketing and the companies within and around it.

Our team delivers meaningful data-driven analysis, consulting, valuation services and competitive intelligence to help clients discover the strategic path to their best opportunities.

We are proud to partner with the leading companies in the global local marketplace and to serve as a trusted advisor to startups and influential industry associations.

Learn how we can help you compete and prosper in the expansive and shifting Local Commerce Universe. Request a briefing, attend one of our state-of-the-industry conferences or browse our current research. Let’s get started.

Key Focus Areas

To help our clients lead in local, we deliver proprietary data, analysis and custom consulting services focused on four key areas:

Within each focus area, our goal is to help clients understand what’s going on, anticipate trends and create the most effective strategies to accelerate success.

Services and Products Snapshot

Strategic Consulting
Financial Consulting
Proprietary Data and Insights

Hear our analysts discuss (TED Style) “what’s next” from our December 2015 conference, BIA/Kelsey NEXT.