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Local Political Advertising to Top $6.55 Billion in 2020, According to BIA Forecast

  • August 5, 2019
  • Press Releases, Uncategorized

BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37…

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Small Businesses Will Buy Advertising Across Eight to 15 Different Platforms This Year, According to BIA’s U.S. SAM™ Survey

  • May 9, 2019
  • Press Releases, Uncategorized

Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses…

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Local Radio Stations Rank Among Top 5 Most Significant Ad Platforms; Overall Ad Revenue Dipped Slightly from Prior Year to $14.2 B in 2018

  • April 25, 2019
  • Press Releases, Uncategorized

Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion…

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Media Mentions
  • Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

  • 2022 Will Be Big For Mobile Ad Spending

  • Mobile Overtakes Mail As Top Local Ad Medium

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BIA Advisory Services measures its success by what our clients achieve. Contact us today at (703) 818-2425 or sales@bia.com to discuss how we can assist your company.

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Positioning our clients to achieve their goals is our key mission
BIA Capital's experience, reliability and integrity give us the ability to deliver unique, proven service and successful results for our clients. Please contact us to discuss how we can help you achieve your business goals.
E-mail Chuck Wiebe at cwiebe@bia.com or Gregg Johnson at gjohnson@bia.com or call us at 703-818-8115.

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