comScore station-level local television data will be integrated into BIA/Kelsey’s broadcast products to deliver local market audience/ratings metrics Chantilly, VA (April 21, 2017) – BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information…
BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total industry revenue in 2016 of $28.4 billion, according…
Share Rocket data will be delivered via BIA/Kelsey's broadcast products; the firms are co-publishing the paper, "Local TV Station Roadmap for Monetizing Social Media," to be released during the NAB Show in April. Chantilly, VA and Dallas, TX (April 4,…
News/Talk Category Bumps Higher for the Year, As Hubbard’s WTOP-FM Retains Lead Spot among the Top 10 Revenue-Generating U.S. Radio Stations In 2016 CHANTILLY, Va. (March 28, 2017) – The digital advertising income of U.S. radio stations continued its ascent…
New report provides insights into franchisee advertising activities and trends, including how they spend co-op advertising incentives across traditional and digital media. CHANTILLY, Va. (March 16, 2017) – A new report from BIA/Kelsey titled “Advertising and Marketing Trends of Franchisees”…
LOCAL IMPACT Dallas on April 5 will Explore Advertising Spending, Media Trends, Digital Competition, and Local Marketing Technology CHANTILLY, Va. (March 9, 2017) – Local market advertising in the state of Texas will reach $13 billion this year across 19 markets,…
Proprietary survey of small to medium-sized businesses (SMBs) that spend at least $25,000 a year on marketing reveals increased spending plans and use of multiple platforms for 2017. CHANTILLY, Va. (Feb. 27, 2017) – New findings from BIA/Kelsey's proprietary research survey, Local…
New BIA/Kelsey report examines the conversion to the ATSC 3.0 standard from a business perspective, explaining the effect on advertising revenue, television viewership and digital competition. CHANTILLY, Va. (Feb. 14, 2017) –An in-depth review of the commercial television broadcasting business…
New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals…
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one of the…
