New state-of-the-industry report delves into the impact of increased consumer and advertiser choices on local TV; includes local media revenue forecasts. CHANTILLY, Va. (Aug. 10, 2016) – BIA/Kelsey analyzes opportunities and hurdles for the local television industry in the newly…
New BIA/Kelsey Insight Paper suggests the adoption of programmatic in the national TV market holds clues to what will drive programmatic ad buying at the local level. CHANTILLY, Va. (Aug. 1, 2016) – BIA/Kelsey today released its mid-year update in…
New BIA/Kelsey Industry Watch report examines the growing importance of call commerce. CHANTILLY, Va. (July 27, 2016) – A new Industry Watch report from BIA/Kelsey examines one of the most under-recognized areas of the media and advertising worlds: call commerce.…
Companion webinar on Aug. 9 will look at how solution providers can expand their product mix to include SEO and social marketing services and deliver comprehensive marketing automation strategies for SMBs. CHANTILLY, Va. (July 18, 2016) – A new sponsored…
Native social advertising will represent more than one-quarter (28.1%) of U.S. local-targeted ad spend by 2020, pulling market share from search and display. CHANTILLY, Va. (June 16, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016,…
The spring update to BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals local media will experience consistent growth from 2015-2020 at 4.2% CAGR. CHANTILLY, Va. (June 2, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey…
U.S. Local TV stations experiencing higher than anticipated ad revenues in 2016 due in part to protracted presidential primary season and stronger economic data. CHANTILLY, Va. (May 9, 2016) – BIA/Kelsey, advisor to companies in the local media industry, forecasts…
#BIAKENGAGE, May 16-18, in Austin, to feature winning case studies about delivering local #advertising and #marketing solutions for enterprises and SMBs. CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing solutions will…
Case-study driven agenda will examine best practices for delivering local advertising and marketing solutions in the constantly shifting local commerce universe. CHANTILLY, Va. (April 4, 2016) – BIA/Kelsey today announced best-selling author and media theorist Steven Johnson (@StevenBJohnson) will be…
After a year at number two, Hubbard Radio’s WTOP-FM, in Washington, DC, reclaims the top spot among the top 10 revenue-generating U.S. radio stations in 2015. CHANTILLY, Va. (March 30, 2016) – After sitting at number two in 2014, Hubbard…
