Questions remain as to whether the company’s data analytics and advertising arm, Xandr, will rollout quickly enough to reset the economics of the DirectTV investment CHANTILLY, Va. (Sept 19, 2019) – In a just released report, AT&T Media Strategy Update…
BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37…
BIA raising original estimate slightly based on strong economy, early political advertising and strength of mobile advertising CHANTILLY, Va. (July 9, 2019) – In an update to its U.S. Local Advertising Forecast 2019, BIA Advisory Services forecasts the total local media…
Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will…
Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy. CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the multi-billion-dollar investment into…
Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses…
Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion…
Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA Advisory…
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will hold steady on their total ad…
The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel. CINCINNATI, Ohio (Jan. 8, 2019) – National brands are expected to spend $62.7 billion in 2019 to target local consumers,…