New BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts. CHANTILLY, Va. (Feb. 2, 2017) – BIA/Kelsey’s latest ad forecast reveals…
Complimentary report reveals location-targeted ad spend will be 45 percent of overall mobile ad revenues by 2021. CHANTILLY, Va. (Jan. 24, 2017) – A new BIA/Kelsey Industry Watch report, “Getting to $72 Billion: BIA/Kelsey's Mobile Ad Revenue Forecast,” explores one of the…
Predictions cover emerging technologies, trends and opportunities for print, broadcast, mobile, social and digital media companies. CHANTILLY, Va. (Jan. 11, 2017) –BIA/Kelsey has released four of its top trends to watch in local media in 2017. These predictions are taken…
Report explores the new software category of sales enablement platforms and how it is optimizing the tasks of hiring, reporting and management CHANTILLY, Va. (December 6, 2016) – A new research report from BIA/Kelsey suggests there's a need for sales…
Report explores the use of SEO tools in the changing landscape of online marketing, specifically how to plan and calibrate regional and local marketing investments in a multichannel environment. CHANTILLY, Va. (Dec. 5, 2016) – A new research report from…
New research from the company's Local Commerce Monitor survey shows social media continues to grow as the dominant marketing channel for small business for third consecutive year; Findings to be presented at BIA/Kelsey NEXT, Dec 5-7th in Boston For the…
New report assesses the television industry by profiling 18 ownership groups and examines the impact of factors driving the industry over the next few years CHANTILLY, Va. (Nov. 7, 2016) - BIA/Kelsey, the leader in local advertising and marketing research,…
BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the…
MEDIA Access Pro Online provides subscribers access to the broadcasting and newspaper industries leading database on tablets, laptops and Macs CHANTILLY, Va. (Oct. 17, 2016) - BIA/Kelsey, the leader in broadcasting and local advertising research and valuations, announced today that an…
New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio properties and the markets in which CBS Radio competes. CHANTILLY, Va. (Sept. 20, 2016) – BIA/Kelsey, the leader in broadcasting research and valuation, has conducted…
