Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va. (April 17, 2013) – BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, "Sales Transformation:…
Locally targeted U.S. social ad revenues to grow from $1.1B in 2012 to $3.6B in 2017 CHANTILLY, Va. (April 10, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. social advertising revenues to grow from $4.7…
6.5% of Total Station Revenues in 2012 CHANTILLY, Va. (April 9, 2013) – BIA/Kelsey, advisor to companies in the local media industry, reports that local television stations are seeing increased revenues from retransmission consent agreements, the negotiated fees arranged with…
Mobile search will be the dominant ad format, growing to $5.7B in 2017 CHANTILLY, Va. (April 4, 2013) – BIA/Kelsey, advisor to companies in the local media industry, forecasts U.S. mobile local advertising revenues to grow from $1.2 billion in…
Strong political season and general economic picture brought some markets noticeably higher income; value of radio in the media buy remains apparent CHANTILLY, Va. (March 27, 2013) – Radio industry over-the-air revenues inched slightly upwards in 2012, increasing to $14.3…
National brands accounted for nearly one-third of total U.S. local media ad spending in 2012 CHANTILLY, Va. (March 18, 2013) – BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues to climb from $132.5 billion…
Highlights will be presented at ‘Leading in Local: The National Impact,’ March 18-20, in Boston CHANTILLY, Va. (Feb. 27, 2013) – According to a new report by BIA/Kelsey, investors have poured more than $222 million into the loyalty and transaction…
Keynoters include senior execs from CBS Radio, Dex One, Gannett Digital Marketing, Hill Holliday and HubSpot CHANTILLY, Va. (Feb. 13, 2013) – BIA/Kelsey today announced the speaker lineup for its upcoming LEADING IN LOCAL: The National Impact conference, which takes…
Highlights will be presented at 'Leading in Local: The National Impact,' March 18-20, in Boston CHANTILLY, Va. (Jan. 22, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new foundation report which…
