50 Percent of Higher Spending Small Businesses Plan to Maintain Current Ad Spend In 2018 And Increase Allocation of Budget To Digital, According To New BIA/Kelsey Advertiser Survey

New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines.   CHANTILLY, Va. (Oct. 31, 2017) – Half of higher spending small and medium-sized businesses (SMBs) plan to…

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