50 Percent of Higher Spending Small Businesses Plan to Maintain Current Ad Spend In 2018 And Increase Allocation of Budget To Digital, According To New BIA/Kelsey Advertiser Survey

New research shows sponsorships/giveaways and mobile channels will have the largest increase in usage while broadcast and cable will experience the biggest declines.   CHANTILLY, Va. (Oct. 31, 2017) – Half of higher spending small and medium-sized businesses (SMBs) plan to…

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BIA/Kelsey Reports Local Television Station Revenue Reached $28.4 B in 2016; Retransmission Fees, Over-the-Air and Digital Revenue Contribute to a Strong Year

BIA/Kelsey will now include retransmission consent estimates in its five-year television forecast             CHANTILLY, Va. (April 20, 2017) – Retransmission consent agreements between local television stations and cable/satellite companies contributed to total industry revenue in 2016 of $28.4 billion, according…

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