BIA Updates U.S. Local Advertising Estimate for 2024 to $172 Billion; Indicating 9.3 Percent Growth from Prior Year
Significant growth in TV OTA, TV Digital, and CTV/OTT fueled by political and other local vertical advertising. CHANTILLY, Va. (March 13, 2024) – In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the…