Veteran digital media executive Warren Kay joins the firm as executive-in-residence
CHANTILLY, Va. (June 24, 2013) – BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its executive team with the promotions of analyst Michael Boland to Vice President, Content, and analyst Jed Williams to Vice President, Consulting. In addition, veteran digital media executive Warren Kay has joined the firm as executive-in-residence.
Since joining the company in 2005, Boland has been instrumental in covering interactive and mobile media. His expertise and curiosity about new mobile, social, and video technologies have made him a valuable resource for BIA/Kelsey clients. As VP, Content, he will direct internal programs such as the evolution of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey Labs” incubator for new initiatives.
As VP, Consulting, Williams will manage the company’s growing strategic consulting practice and will remain focused on helping clients build and execute successful digital media business strategies. His expertise spans market research and segmentation, forecasting, strategic planning, new product development, partnerships and competitive intelligence. His domain specialties include social media, mobile platforms, digital advertising and ecommerce.
“Mike and Jed have been valuable assets to BIA/Kelsey, our clients and the industry at large, through their analysis and coverage of the trends, technology and business models shaping the local media landscape,” said Rick Ducey, managing director, BIA/Kelsey. “I look forward to working closely with each of them in their expanded roles, as they contribute in new ways to the growth of our business.”
As executive-in residence, Kay will provide expert counsel to clients of BIA/Kelsey’s Custom Advisory Services and lend his expertise to the firm’s coverage of digital media sales transformation. He is a highly regarded industry leader with fifteen years of experience in driving innovation and results in online media. He brings to BIA/Kelsey relevant industry experience in a range of executive and sales management roles at top digital media companies, including Dex One Media, Citysearch, Yahoo!, News Corp – Fox Audience Network, Trada and iPromote.
“Warren’s experience at some of the top companies in the digital media industry, coupled with his knowledge of modern digital media sales practices, makes him a valuable addition to the BIA/Kelsey team,” said Tom Buono, CEO, BIA/Kelsey. “We are thrilled to have him aboard and expect our clients will share our excitement as they have the opportunity to tap into his insights and expertise.”
Kay starts with the company on July, 1, 2013.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.
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