GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015
CHANTILLY, Va. (March 30, 2015) – BIA/Kelsey today announced the winners of the 2015 GOLOCAL Awards, recognizing successful local marketing initiatives deployed by national brands.
For the 2015 edition of GOLOCAL, 28 entries were evaluated by a panel of expert judges, based on how effectively they fulfilled their stated objectives. Earlier this month, the field was narrowed to 10 finalists, which were highlighted during a demo and discussion session at last week’s BIA/Kelsey NATIONAL conference in Dallas.
“Congratulations to our GOLOCAL winners, who have demonstrated strategic, innovative and results-driven approaches to national-local marketing,” said MacKenzie Lovings, VP of marketing, BIA/Kelsey. “The campaigns showcase how to make national spending on local marketing efficient and targeted. We learned so much from all the companies who entered and shared their case studies. We also thank our esteemed panel of judges for their time and expertise.”
The winners of the 2015 GOLOCAL Awards are Sightly, G/O Digital and PowerChord on behalf of STIHL.
Sightly: “Local Video Ad Campaigns Deliver Results for Wendy’s”
On behalf of its agency partner Strategic America, Sightly utilized its award-winning TargetView™ video ad platform to deliver personalized commercials to micro-targeted audiences in hyper-local areas on multiple screens, to support Wendy’s reintroduction of a popular sandwich. In a separate campaign, personalized video ads were targeted at local college team fans to help launch three new Wendy’s menu items.
G/O Digital: “Lead Generation & Social Audience Engagement”
This campaign for StrataTech Education Group addressed objectives around converting online content and ads into qualified leads and enrollments, as well as acquiring and engaging social users through quality content.
PowerChord on behalf of STIHL: “PowerChord STIHL Southeast First Watch YouTube”
PowerChord presented STIHL Southeast a First Watch premier placement YouTube in-stream video ad campaign in conjunction with a Google Remarketing campaign, with the overarching objective of connecting with new potential STIHL customers and encouraging users to engage with their local dealers online or in-store.
The 2015 GOLOCAL Awards judges were: Teri Guill, President, Social Media Club Dallas; Asif Khan, Founder & President, Location Based Marketing Association (LBMA); Nancy Lane, President, Local Media Association (LMA); Scott Vann, President, Dallas/Fort Worth Search Engine Marketing Association; Abhi Vyas, VP, Marketing, MetroMedia Technologies (representing AMA Dallas Chapter); Dave Walker, Co-Founder & CEO, bizHive.com; and Jed Williams, Director of BD, MainStreetHub.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company’s Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey). Stay connected by subscribing to the firm’s bi-monthly newsletter.
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